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Advisory Services for Private Markets

Financial Consultation

North Capital Inc., an SEC-registered investment advisor, now offers advisory services, as a fiduciary, for investors in private markets.


With the explosive growth of private markets during the past 10 years, it has become clear that investors need access to objective, actionable advice related to private, alternative investments.


Why is North Capital qualified to offer advisory services for alternative investments?

  • Since 2014, our team has been involved in over 280,000 private market transactions worth over $4.4 billion.

  • Our team has conducted research and performed due diligence on thousands of private offerings and has developed efficient processes for screening and analyzing each investment opportunity.

  • Our principals have been involved in private markets and alternative investments for over 35 years.

  • As a fiduciary, North Capital Inc. offers unbiased advice and counsel to identify and select investments that meet our clients’ needs and goals.


What asset types do we cover?   We cover a broad range of private assets, including real estate, hedge funds, private equity, private debt, venture, crypto, direct investments in private companies, and frontier alternative investments.


How do we offer this advice?   We offer two options:  a managed program, whereby North Capital Inc. develops and implements a custom allocation for its clients; or a select option, whereby our advisors analyze, assess, and make recommendations about specific investments that a client has identified.  In both cases, we offer advice as a fiduciary, which means that we always put the interests of our clients first and do not charge commissions. Private investments are not appropriate for every investor, especially those who require or wish to maintain a high degree of liquidity in their portfolios. Our private markets advisory service is designed to explain, analyze, quantify, and assess the risks and opportunities of investments in private markets.


About North Capital

North Capital Inc. is an SEC-registered investment advisor offering non-discretionary and discretionary portfolio management across a broad array of asset classes and strategies.  We serve individuals, families, companies, non-profits, and other institutional investors as a fiduciary.  North Capital Investment Technology (NCIT) provides comprehensive technology solutions and services for exempt securities, supporting issuers and their advisors, platforms and broker-dealers.  Through our registered broker-dealer North Capital Private Securities (CRD# 154559/SEC# 8-68648), we also provide technology-enabled escrow, streamlined investor vetting (including KYC/AML, suitability and accredited investor verifications), payment processing, clearing and custody, and secondary trading through the PPEX alternative trading system (PPEX ATS). For more information, visit


Learn more about North Capital’s private market focused advisory services HERE

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