Written by North Capital Administrator

The Startup Idea Matrix for Businesses


The startup idea matrix is a clever table — a Google Workbook actually — that classifies consumer startups by market tactics and solution sets, suggesting strategies that businesses can apply in the B to B space.  This type of analysis is particularly interesting to us at North Capital, given the pace of innovation and creative destruction in the financial technology (FinTech) and regulatory technology (RegTech) industry segments, where we compete.   If one were to add a third dimension — industry vertical — the matrix would look different still, as certain areas are particularly well-developed and others are just beginning to be explored.