Written by North Capital Administrator

Goldman on Millennials

The Millennial generation has grown up in a technological world that distinguishes them from previous generations. Millennials are living at home longer, settling down later, and are more interested in access rather than ownership, online reviews, and global trends.  These preferences have significant implications for the future of markets for goods and services.  Rather than traditional services, millennials prefer digital services, from shopping to travel to carpooling with strangers. As a result, these digital natives will be changing traditional industries and markets drastically, and creating new winners and losers as their economic importance grows.  Goldman Sachs has created a series of useful, intuitive infographics that highlight some of the unique proclivities of this demographic group.